FNU MAR1011 2022 October Week 2 Assignment Latest

MAR1011 Principles of Marketing

Week 2 Assignment  

Exercise Content

Your assignment # 2 relates to chapter 4 / Discussion Questions. Designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material's knowledge and critical thinking skills.

Your answers must be written in a form of essay formatted APA Style of Writing, no less than 2 full pages (300 words) per page of written content.

With multiple academic resources references/citations (textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the case study.

Answer Questions

Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why?

What is customer relationship management (CRM)? How is it related to big data and artificial intelligence? Provide an example of a company using artificial intelligence.