MKT 505: ASSIGNMENT 1 2022

MKT 505: ASSIGNMENT 1

Hofstede Model: You will analyze your chosen company and selected country using the Hofstede model. Make sure you have a full understanding of it from reading your textbook.

Scenario:

Imagine the company that you chose is taking the initial steps in researching the feasibility of expanding operations into a new foreign market. An initial step in the investigation is to conduct preliminary research in select and varied areas since an expansion like this is complex and includes lawyers, financial experts, trade economists, and other professionals. One of the project sponsors on the corporate board wants to understand the potential market before anything else. She has asked you to research the market potential and to give an informed marketing recommendation of whether further exploration of expansion is warranted.

You decide that your first step is to analyze cultural aspects of the market to see if there is a fit using the Hofstede model.

Instructions

Write a 3–4 page analysis using the Hofstede model. You should include the following:

1. Provide a brief overview of your chosen company, its products, services, and customers.

2. Evaluate the company's offerings regarding how its product is perceived in the United States.

3. Evaluate the company's cultural fit into the destination country using the Hofstede model.

4. Analyze significant cultural differences using the Hofstede model between the United States and

the foreign country that impact the adoption of the company's services.

5. Recommend the viability (from a cultural perspective) of the company expanding its products, services, or facilities into the country based upon the research.

Additional Requirements

Resources: Use four sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

SWS: This course requires the use of Strayer Writing Standards