Lackawanna MKT105 2021 September Module 5 Discussion (dq1+dq2) Latest

MKT105 Principles of Marketing

Module 5 Discussion

DQ1 Ethics Exercise

Prior to the completion of this discussion board post, please review:

Reading chapter 10 Product Concepts Pg. 178

Chapter 10 Product Concepts PowerPoint Presentation  Download Chapter 10 Product Concepts PowerPoint Presentation

 Background: A product that a potential buyer knows about but is not actively seeking is called an unsought product. Is the marketing of unsought products unethical? Discuss your answer in terms of the AMA Code of Ethics.

Question: Is the marketing of unsought products unethical? Discuss your answer in terms of the AMA Code of Ethics  Download AMA Code of Ethics.

In your post please provide at least two APA references to support your answer (You can utilize the textbook). You can utilize the Purdue Online Writing Lab (OWL) (Links to an external site.) website for the correct way to reference the articles used.

DQ2 Gearing up for the Google Analytics Beginner Certification

For this discussion assignment, please post any questions you have before you take the Google Beginner Analytics Certification. These can be questions about the units or how to register for the certification.