FNU MAR1011 2022 October Week 4 Quiz Latest

MAR1011 Principles of Marketing

Week 4 Quiz

Question 1Through market targeting, companies divide large, diverse markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs

True

False

Question 2In evaluating different market segments, a firm should look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources.

True

False

Question 3A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve.

True

False

Question 4Niche marketing involves tailoring brands and promotions to the needs and wants of local customer groups–cities, neighborhoods, and even specific stores.

True

False

Question 5A product position is the way a product is defined by consumers on important attributes.

True

False