FNU MAR1011 2022 October Week 2 Quiz Latest
Question # 00832797
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Updated on: 10/17/2022 12:30 AM Due on: 10/17/2022
MAR1011 Principles of Marketing
Week 2 Quiz
Question 1The major activity in strategic planning is business portfolio analysis, whereby management evaluates the products and businesses that make up the company.
True
False
Question 2On the BCG matrix, "question marks" are high-growth, high-share businesses or products.
True
False
Question 3Market penetration involves offering modified or new products to current markets.
True
False
Question 4Market development involves company growth by identifying and developing new market segments for current company products.
True
False
Question 5An American airline company started a grocery chain in Australia. This is an example of product development.
True
False
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Solution: FNU MAR1011 2022 October Week 2 Quiz Latest