Question # 00824710 Posted By: Updated on: 05/23/2022 10:11 PM Due on: 05/24/2022
Subject Marketing Topic Marketing Tutorials:
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This DB has three parts:

  1.  Compare and contrast vertical and horizontal integration.  What are some of the variables make each of these integrations valuable? Provide an example of a vertical and a horizontal integration that has happened recently.
  2.  In what circumstances should an organization consider diversification as a viable strategy?
  3.  What benefit does a global strategy provide an organization? Describe a situation when a global strategy would not be a viable solution for an organization.  


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