Mkt 505 assignment 3 market research presentation
Used the same company from assignment 2: segmentation, targets, pricing, and product development for this assignment
Consider your previous work and continued research to create an 8–10 slide (approximately 5 minutes to deliver orally) PowerPoint presentation. The presentation should be designed to persuade company executives of your preliminary recommendation about whether or not the company should conduct a further and more robust market analysis into the proposed product market expansion.
Your recommendation, although preliminary, needs to provide specific information that informs the executive committee of your recommendation about whether to enter the market (or to justify spending more resources to further investigate the proposition). Do the following for your presentation:
- Write an executive summary of the market entry recommendation.
- Write summaries of relevant findings of earlier assignments that inform the recommendation.
- Evaluate the feasibility and likelihood of successful market penetration and adoption. It should minimally:
- Describe market barriers to entry and other marketing related challenges.
- Analyze three keys to successful market penetration and adoption.
- Analyze the competitive landscape.
- Define the target markets.
- Resources: Use four sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides. Your final slide in the PowerPoint presentation should list these sources.
- PowerPoint: 6–8 slides not including the required title slide, purpose conclusion, and references slides. Include detailed speaker's notes to elaborate upon complex ideas or issues or record narration within the PowerPoint presentation. To record narration, click on Slide Show on the top menu and then select Record Slide Show. A viewer should be able to get a solid understanding of your presentation by viewing the slides and the notes or listening to the narration.
- SWS: This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.