Digital Media Analysis

Digital Media Analysis

Select an agricultural entity/company in the US and do an analysis of their digital media profile. 

· Do they have a website?

· Is the website user friendly?

· Can you tell what they do?

· Is the website accessible? 

· What is their social media presence?

· What type of content do they post?

· How many followers do they have?

· Are they active and engaging on their accounts?

· Do they have e-mail newsletters?

· What does it look like, how often is it sent?

· Google them, are they being talked about in the news? Is there anything controversial?

· Do they have an events calendar? 

· Do they have a YouTube channel?

Write an overall summary (500 words) about this business's overarching digital footprint.

Consider including screenshots of the materials you find in your document.

· Where do they need to improve?

· Where are they doing well?