Week 5 - Final Marketing Plan for STARBUCKS

Week 5 - Final Marketing Plan for STARBUCKS

·· Section V: Financials

· Sales Revenue

· Product Sales Revenue

· Channel Sales Revenue

· Profitability

· Return on investment

· Break-Even

· Section VI: Controls

· Implementation

· Keys to Success

· Market Research

· Contingency Planning

The Final Marketing Plan

· Must be two double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center

? Must use at least three scholarly sources in addition to the course text.

· The Scholarly, Peer Reviewed, and Other Credible Sources

· Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

? Must document all sources in APA style as outlined in the Writing Center.

? Must include a separate references page that is formatted according to APA style as outlined in the Writing Center.