IMC Campaign Planning ( MARKETING) Shein Chinese Brand

Question # 00835528 Posted By: wildcraft Updated on: 12/13/2022 03:42 AM Due on: 12/13/2022
Subject Marketing Topic Marketing Tutorials:
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IMC Campaign Planning ( MARKETING) Shein Chinese Brand

A. Based on the main theme (Embrace Yourself. #Sheinforall.), create taglines or slogans that could be told in each promotional tool as shown below. ( create sloans and taglines that can be used in all of the below types of marketing in different ways.

B.  Under the unifying big idea, bring all the different parts of an IMC  plan together that can be used as a guide during the implementation of  the plan. The IMC plan should include but not limited to the following  promotional tools: 

( explain and give examples of how and what you would do and put in each type of marketing  for shein)

1) Advertising (TV, radio, print, etc.) 

2) Social media marketing (Facebook, Twitter, Instagram, Snapchat, etc.) 

3) Digital marketing (search engine optimization, websites, display/banner ads, mobile apps, etc.) 

4) Sales promotion (contest, sweepstakes, special promotional items, etc.) 

5) Supportive media (outdoor signs and billboards, transit, point?of?purchase, etc.) 

6) Sponsorship (sports marketing, cause?related marketing, etc.) 

7) Product placements/branded entertainment 

8) Public relations

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Tutorials for this Question
  1. Tutorial # 00830976 Posted By: wildcraft Posted on: 12/13/2022 03:43 AM
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