Advertainment - Develop an Integrated Communication Program

Question # 00835524 Posted By: wildcraft Updated on: 12/13/2022 03:05 AM Due on: 12/13/2022
Subject Marketing Topic Marketing Tutorials:
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 of 1000 words and a poster the writing must be relevant to Oman 

Student Project Assignment (Only 3 to 4 students in a group): (15 Marks)

Develop an Integrated Communication Program using any two elements studied by you with any one of the following product/service/issue. Designing an ad copy (A3 Size Poster is Compulsory)

· Green Environment

You must be able to establish the following elements:

I. Consumer profile (Target Audience )

II. Company Name and A Jingle or Slogan

III. Characters in conversation

IV. The Script

V. Appeal

VI. Layout (A3 size) and copy

VII. Promotional Rates in the packages

VIII. Location to purchase

Marks Distribution for Project

Covering and suitability of all parameters/features: 10 Marks

Creativity, Novelty, Originality and presentation: 5 Marks



Integrated Marketing Communications



• IMC calls for a “ big picture ” approach to planning marketing and promotion programs and coordinating the various communication functions. It requires firms to develop a total marketing communications strategy that recognizes what the sum total of a firm ’ s marketing activities Integrated Marketing Communications



• Definition: • A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication Disciplines . • The message and approaches of general advertising, direct response, sales promotion, public relations, and personal selling efforts are combined to provide clarity, consistency, and maximum communications impact Integrated Marketing Communications

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