Advertainment - Develop an Integrated Communication Program

Advertainment
of 1000 words and a poster the writing must be relevant to Oman
Student Project Assignment (Only 3 to 4 students in a group): (15 Marks)
Develop an Integrated Communication Program using any two elements studied by you with any one of the following product/service/issue. Designing an ad copy (A3 Size Poster is Compulsory)
· Green Environment
You must be able to establish the following elements:
I. Consumer profile (Target Audience )
II. Company Name and A Jingle or Slogan
III. Characters in conversation
IV. The Script
V. Appeal
VI. Layout (A3 size) and copy
VII. Promotional Rates in the packages
VIII. Location to purchase
Marks Distribution for Project
Covering and suitability of all parameters/features: 10 Marks
Creativity, Novelty, Originality and presentation: 5 Marks
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Integrated Marketing Communications
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• IMC calls for a “ big picture ” approach to planning marketing and promotion programs and coordinating the various communication functions. It requires firms to develop a total marketing communications strategy that recognizes what the sum total of a firm ’ s marketing activities Integrated Marketing Communications
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• Definition: • A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication Disciplines . • The message and approaches of general advertising, direct response, sales promotion, public relations, and personal selling efforts are combined to provide clarity, consistency, and maximum communications impact Integrated Marketing Communications

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Rating:
5/
Solution: Advertainment - Develop an Integrated Communication Program