Advertainment - Develop an Integrated Communication Program

Advertainment

 of 1000 words and a poster the writing must be relevant to Oman 

Student Project Assignment (Only 3 to 4 students in a group): (15 Marks)

Develop an Integrated Communication Program using any two elements studied by you with any one of the following product/service/issue. Designing an ad copy (A3 Size Poster is Compulsory)

· Green Environment

You must be able to establish the following elements:

I. Consumer profile (Target Audience )

II. Company Name and A Jingle or Slogan

III. Characters in conversation

IV. The Script

V. Appeal

VI. Layout (A3 size) and copy

VII. Promotional Rates in the packages

VIII. Location to purchase

Marks Distribution for Project

Covering and suitability of all parameters/features: 10 Marks

Creativity, Novelty, Originality and presentation: 5 Marks

  

image6.svg

Integrated Marketing Communications

image1.png

image2.svg

• IMC calls for a “ big picture ” approach to planning marketing and promotion programs and coordinating the various communication functions. It requires firms to develop a total marketing communications strategy that recognizes what the sum total of a firm ’ s marketing activities Integrated Marketing Communications

image3.png

image4.svg

• Definition: • A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication Disciplines . • The message and approaches of general advertising, direct response, sales promotion, public relations, and personal selling efforts are combined to provide clarity, consistency, and maximum communications impact Integrated Marketing Communications