MKT574 Week 1 - Ethical And Socially Responsible Marketing Analysis
Question # 00835520 Posted By: Updated on: 12/13/2022 02:24 AM Due on: 12/13/2022
Wk 1, MKT 574: Ethical And Socially Responsible Marketing Analysis
Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” see attached
Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:
- Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
- Relate the triple bottom line to an organization’s sustainability.
- Analyze consumer influence on ethical behavior in marketing.
- Assess the value of communicating ethical behavior to the public.
- Conclude how ethical issues influence legal issues in marketing
Solution: MKT574 Week 1 - Ethical And Socially Responsible Marketing Analysis