FNU MAR1011 2022 October Assignments Latest (Full)

MAR1011 Principles of Marketing

Week 1 Assignment  

Your assignment # 1 relates to chapter 17 Case Positioning QVC to compete. Designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material's knowledge and critical thinking skills.

Your case analysis answers must be written in a form of essay formatted APA Style of Writing, no less than 2 full pages (300 words) per page of written content.

With multiple academic resources references/citations (textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the case study.

With many online retailers having to look giants Amazon and Walmart directly in the eye, home shopping network QVC is rethinking how it can compete and stay relevant in a tight retail marketplace. The infamous network that began in 1986 has grown to an $8.8 billion-plus global shopping organization. One aspect QVC is focusing on is its social media interaction with consumers and the social experience of shopping—a shell that Amazon has not been able to crack.

Many Americans have “cut the cord” due to the high costs of cable television subscriptions, which has negatively impacted QVC’s access to television audiences over time. However, the organization has overcome this obstacle by livestreaming its shopping content on its own website and on other platforms such as Roku, AppleTV, and Facebook Live. The company boasts more than 100 hours per week in simulcast video. QVC hosts even have their own Facebook Fan pages that shoppers can follow.

QVC reaps strong advantages from this strategy. Because QVC is a known entity, it has high consumer trust levels and engagement levels, and the company can track what’s working or not on its marketing dashboard. QVC has found that it can convert consumers from product awareness to actual purchase very quickly with 93 percent of sales coming from repeat customers.

Answer Questions

Discuss QVC's shift in strategy. What competitive advantages can now be achieved?

Visit qvc.com and connect to one or more social media links. What about QVC's social media presence engages you the most as a potential customer?

 

MAR1011 Principles of Marketing

Week 2 Assignment  

Exercise Content

Your assignment # 2 relates to chapter 4 / Discussion Questions. Designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material's knowledge and critical thinking skills.

Your answers must be written in a form of essay formatted APA Style of Writing, no less than 2 full pages (300 words) per page of written content.

With multiple academic resources references/citations (textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the case study.

Answer Questions

Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why?

What is customer relationship management (CRM)? How is it related to big data and artificial intelligence? Provide an example of a company using artificial intelligence.

 

MAR1011 Principles of Marketing

Week 3 Assignment  

Exercise Content

Your assignment # 3 relates to chapter 6 Case E- Procurement and Mobile-Procurement. Designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material's knowledge and critical thinking skills.

Your case analysis answers must be written in a form of essay formatted APA Style of Writing, no less than 2 full pages (300 words) per page of written content.

With multiple academic resources references/citations (textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the case study.

Case

Online, Social Media, and Mobile Marketing: E- Procurement and Mobile-Procurement

Gone are the days of tedious, paper-laden, labor-intensive B-to-B procurement duties. E-procurement is changing the way buyers and sellers do business, specifically via mobile procurement that offers cloud-based platforms that reduce the search, order, and approval cycle. Most large companies have adopted some form of e-procurement. A recent study found that almost 70 percent of companies utilize some form of e-procurement, mobile procurement, or supply chain management applications. A leading industry platform, Coupa, provides a suite of cloud-based applications for finance, including accounts payable, sourcing, procurement, and expense management that allows customers full functionality from their mobile devices. Employees now enjoy the flexibility and time savings of viewing, approving, or denying requisitions, purchase orders, and invoices. One of Coupa’s large retail clients claimed a reduction from 10 days to only 5 hours in its requisition-approval-process cycle by implementing Coupa’s mobile procurement platform. Talk about savings! Visit www.coupa.com/software/procurement/ to learn more about how this company is revolutionizing the e-procurement and mobile procurement environments.

Answer Questions

Discuss the advantages of e-procurement to both buyers and sellers. What are the disadvantages?

Research mobile procurement and discuss the roles in the buying center that are impacted most by this technology

 

MAR1011 Principles of Marketing

Week 4 Assignment  

Exercise Content

Your assignment # 4 relates to chapter 9 / Discussion Questions. Designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material's knowledge and critical thinking skills.

Your answers must be written in a form of essay formatted APA Style of Writing, no less than 2 full pages (300 words) per page of written content.

With multiple academic resources references/citations (textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the case study.

Answer Questions

Explain how firms obtain new products and why it is an important process for companies and customers.

Name and explain the five stages in the product life cycle (PLC). What message does the product life cycle hold for marketers?

 

MAR1011 Principles of Marketing

Week 5 Assignment  

Exercise Content

Your assignment # 5 relates to chapter 11 / Discussion Questions. Designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material's knowledge and critical thinking skills.Your answers must be written in a form of essay formatted APA Style of Writing, no less than 2 full pages (300 words) per page of written content.

With multiple academic resources references/citations (textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the case study.

Answer Questions

Discuss the two new product pricing strategies and the conditions that must be met for companies to successfully launch new products under each of these strategies.

What is psychological pricing and how is it used by sellers? Give an example.

As a requirement and in order to improve all the writing assignments in the future, this assignment will be submitted via Tutor.com which is accessible on BB content left column "Tools". You are required to submit your written assignment to the tool and the report that you get back will be your proof and should be attached to the assignment link/submission space to obtain full credit for week # 5 work, I will then reviewed and graded.

 

MAR1011 Principles of Marketing

Week 6 Assignment  

Library Research Assignment

Exercise Content

Your assignment # 6 relates to chapters 12 & 13 / Discussion Questions. Designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material's knowledge and critical thinking skills.

Instructions

*Your answers must be written in a form of essay formatted APA Style of Writing.

*Write no less than 2 full pages (300 words) per page of written content.

*Write original 70% or higher.

*With multiple academic resources references/citations (Textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the case study.

Answer Questions

Research how vendor-managed inventory (VMI) compares to a traditional inventory system. Given their benefits, why wouldn't all suppliers and retailers establish VMI systems?.

What major trends and developments are retailers facing? How do these developments affect their competitive strategies?