Module 2 - Explain why the customer is the cornerstone of marketing
Question # 00835544
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Updated on: 12/13/2022 05:35 AM Due on: 12/13/2022
Module 2 Writing Assignment
In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in Turinitin) explain the following:
- Explain why the customer is the cornerstone of marketing
- Briefly explain the concepts of segmentation and targeting
- Describe the marketing mix
- Explain how organizations use the marketing mix (often called the four Ps) to market to their target customers
- Explain the role of a marketing plan as a guiding document for marketing activities
Book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/outcome-segmentation-and-targeting-introduction/
https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/outcome-role-of-marketing-plan/
https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/reading-components-of-the-marketing-mix/
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Solution: Module 2 - Explain why the customer is the cornerstone of marketing