MKT574 Week 5 DR 2 - For many decades marketing
Question # 00837617
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Updated on: 01/21/2023 02:20 AM Due on: 01/21/2023
Wk 5, MKT 574: DR 2
For many decades marketing has been defined using the 4Ps (product, price, place, promotion). There are other paradigms that have been introduced. One I like is the 5 Cs. The 5Cs looks at marketing from the customers' perspective rather than the company perspective. The 5Cs are customer solution, cost to the customer, convenience, communication and connection.
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Solution: MKT574 Week 5 DR 2 - For many decades marketing