The essential benefit is the fundamental need met

The essential benefit is the fundamental need met

Question # 00094246 Posted By: solutionshere Updated on: 08/18/2015 03:52 PM Due on: 09/17/2015
Subject General Questions Topic General General Questions Tutorials:
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71.

New purchases of new products are called _______.



A.

Original purchases

B.

Subliminal purchases

C.

Purchase novelties

D.

Trial purchases

E.

All of these

72.

Total demand is a function of three separate situations, which can be described as ___________.



A.

New, ideal, and impulse purchases

B.

New, repeat, and replacement purchases

C.

New, repeat, and impulse purchases

D.

New, impulse, and replacement purchases

E.

New, convenient, and impulse purchases

73.

Beta testing is designed to __________.



A.

Encourage customers to evaluate and provide feedback on the prototype

B.

Let engineers inside the company to test the product performance

C.

Give fake information to competitors about the new product

D.

Let online communities discuss and dissect the new product

E.

None of these

74.

Market testing can take a long time, and this can result in ________.



A.

Competitors being able to develop marketing strategies to counter a product launch

B.

The company losing the excitement of a new product

C.

Competitors being able to sabotage the firm's efforts

D.

Online guerrilla tactics by competitors that will disrupt the sales cycle of the product

E.

None of these

75.

In the B2B market, test marketing is ________.



A.

Identical to the B2C market

B.

Smaller in scope and involves fewer individuals and companies

C.

Larger in scope and involves more individuals and companies

D.

Extremely different than B2C because of the magnetic variance of the enterprises

E.

None of these

76.

Products that start poorly in a product launch __________.



A.

Seldom recover from the poor launch

B.

Recover readily through increased marketing effort

C.

Have a life cycle that looks very elastic

D.

Have a knack for being the market leader through slow but steady growth

E.

None of these

77.

The rate at which new products become accepted is known as the _________.



A.

Product variance process

B.

Product sensitivity process

C.

Product adoption process

D.

Product steering process

E.

None of these

78.

An individual moves through five stages before adopting a product. The five stages include all of the following except ____.



A.

Awareness

B.

Interest

C.

Information search

D.

Evaluation

E.

Adoption

79.

An individual purchases the product for the purpose of making a value decision. He is in the _____ stage of the product adoption process.



A.

Awareness

B.

Interest

C.

Trial

D.

Evaluation

E.

Adoption

80.

________ is the focus of a product launch marketing plan, because if you can get consumers to try the product, you can win them over with superior product design, features, and value.



A.

Adoption

B.

Trial purchase

C.

Interest

D.

Evaluation

E.

Awareness

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  1. solutionshere
    Tutorial # 00088627 Posted By: solutionshere Posted on: 08/18/2015 03:52 PM
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    __________. A. Seldom recover from the poor launch B. Recover readily ...
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