Regardless of whether the setting is B2C or B2B, the vast majority of costs are associated

41.

In markets where customers typically witness rapidly changing prices, ________________ can provide a source of competitive advantage.

42.

For most products, as long as the customer perceives the ratio of price and benefit to be at least at equilibrium, perceptions of __________ will likely be favorable.

43.

Firms and brands that continually attempt to operate in the _______ price/_____ benefits quadrant do not survive over the long run as customer trust is damaged. Some firms use price skimming strategies, especially on product introductions, even when all the bugs have yet to be worked out of the product.

44.

__________________ affords the marketing manager an opportunity to develop a rational pricing strategy across a complete line of related items.

45.

Carol Ann is trying to explain to one of her ticket counter associates the differences in price associated with concert tickets. She explains that the lowest-priced tickets are in the least desirable seats and the highest-priced tickets are in the most desirable seats, with the rest of the ticket prices falling somewhere in between. Carol Ann is describing ____________________.

46.

Marriott has branded its entire family of accommodations based on different value propositions, supported by clearly delineated pricing strategies. Its offerings include Ritz-Carlton and JW Marriott for the most discriminating patron, Marriott and Renaissance at the next level of full service, and an array of differentially positioned brands such Courtyard and Residence Inn. This is an example where _____ can occur at a level much broader in scope than individual products.

47.

___________________ entails gaining a commitment from a customer to a basic product or system that requires continual purchase of peripherals to operate.

48.

Krista wants to buy a new foaming soap dispenser. Currently the store is running a special that she gets the dispenser for free when she purchases the largest refill of soap. The pricing strategy being used for the dispense and soap is _____________________.

49.

When customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately, the firm is using a __________________ strategy.

50.

Bright House wants Courtney to buy the full gamut of entertainment products and the more she buys—digital television, premium channels, downloadable movies, local and long-distance phone service, cellular service, high-speed Internet—the better the deal becomes compared to the total of the individual prices of each product. Bright House is using a ______ strategy.