Regardless of whether the setting is B2C or B2B, the vast majority of costs are associated

31.

Jean Claude has just completed a new line of designer handbags. He wants the price to communicate to the customer that the handbags are high quality, so he sets it high. He knows that after this season, the price will lower. Jean Claude is using _______________.

32.

Pricing objectives very frequently are designed for profit maximization, which necessitates a ________________________ pricing strategy.

33.

When using _______________ a bottom line profit is established first and then pricing is set to achieve the target.

34.

_______________________ could lead the marketing manager to decide to price at some market average price, or perhaps above or below it in the context of penetration or skimming objectives.

35.

The logic of competitor-based pricing is quite rational unless _______.

36.

Mark runs a driving range in New York City. He has noticed that within a 15-minute walk you can get to three competitors. Mark decides to look at his competitors' pricing and then determine his best pricing strategy based on all of the information. Mark is utilizing ___________________.

37.

When a company purposefully makes pricing decisions to undercut one or more competitors and gain sales and net market share it is demonstrating a(n) ___________________ strategy.

38.

A firm attempts to find a neutral set point for price that is neither low enough to raise the ire of competition nor high enough to put the value proposition at risk with customers. The firm is adopting a(n) _______ strategy.

39.

Firms that have an objective of utilizing pricing to communicate positioning use a _______ strategy.

40.

Juan is researching new cars. He would like to buy a car that is both good quality and a good price. After much consideration, Juan purchases a car from a manufacturer where the initial price paid is high, but the cars are known to have much lower maintenance costs. The pricing strategy employed by the dealership where Juan bought his car is _____________________.