The three customer brand roles are conveying information and educating

61.

Dave's Donuts decided to enter a co-branding relationship with Sid's Sandwiches in which both companies would have operations in the same retail space. This was beneficial for both because it reduced unused capacity for both as Dave's major usage is in the morning while Sid's is from 11 a.m. until midnight. This is an example of a(n) _____ type of co-branding relationship.

62.

Yum Brands brings together its Taco Bell, Pizza Hut, and KFC brands under one roof in various locations. This is an example of a(n) ______ type of co-branding.

63.

The blue colored box that jewelry from Tiffany & Co. comes packaged in is widely recognized by consumers. This is an example of the ______ role of packaging.

64.

Heinz revolutionized the industry when it introduced its inverted bottle because consumers had complained for years about how hard it was to get out that last bit of ketchup. The company spent three years designing the convenient container, which is equipped with a vacuum cap that stops crustiness from forming around the lid. This is an example of the _______ objective of package design.

65.

XYZ tissues decided to change the shape of its tissue box from a cube into a sphere because consumers thought the sphere was more visually pleasing. The change in shape represents a(n) _____ change to packaging.

66.

Heinz recently changed the shape of its ketchup packages from a pouch to a tub because product testing revealed that the tubs created less mess for consumers. This is an example of the ______ objective of packaging.

67.

The marketing manager of Store Brand Pain Reliever is designing the package for its new gel-coated capsules. Her main concerns are to design a package that prevents tampering on the shelf and keeps children from accessing the product without adult assistance. She is focusing on the ______ objective of packaging.

68.

Colgate Palmolive reported fake Colgate toothpaste being shipped in phony packages in the United States. It was not clear where the fake toothpaste originated, but Colgate and other packaged goods companies took a number of steps to reduce counterfeit packaging. Document Security Systems works with manufacturers to make their packaging more secure. This is part of the _____ objective of packaging.

69.

Mrs. Butterworth's syrup comes in a bottle shaped like a woman. Many competitor syrup brands come in teardrop-shaped bottles. The unique shape of the Mrs. Butterworth's bottle is an example of the ______ objective of packaging.

70.

Procter & Gamble wanted Crest Vivid White Toothpaste to stand out from competitor brand toothpastes on store shelves so it created a standup package and used a graphics-heavy box. This relates to the ______ objective of packaging.