The value chain portrays a mixture of primary and support

51.

A(n) ________________ creates a powerful competitive advantage in the marketplace due to cost and process efficiencies realized when a channel is strictly controlled by one entity.

52.

A(n) __________________ consists of otherwise independent entities that are bound together legally through contractual agreement.

53.

It is possible that a(n) ________________ can be more formally structured through strategic alliances and partnership agreements among channel members that agree to work in mutual cooperation. An example of this is the relationship between Walmart and Procter & Gamble.

54.

Entrepreneur magazine reports that ________________ remain the highest-potential start-up and growth mechanism for small-business owners, and are an effective way to expand a distribution channel quickly and efficiently.

55.

By combining efforts, ____________ gain advantages through enhanced buying and distribution power, which allow them to better compete with supermarket chains than if the stores were buying separately.

56.

XYZ is a Cleveland-based wholesaler that retailers contract for varying degrees of exclusive dealings with a particular wholesaler. XYZ is an example of a ________________.

57.

In an administered VMS, the sheer size and power of one of the channel members places it in a position of channel control. The lead player in such situations may be referred to as the ______________, signifying its ability to control many aspects of that channel's operations.

58.

The goal of the ________________ is to share resources, especially remembering-based resources, to affect optimally profitable relationships between two channel members.

59.

______________ is the degree to which any member of a marketing channel can exercise influence over the other members of the channel.

60.

Ultimately, ________________ can occur in which channel members experience disagreements and their relationship can become strained or fall apart.