Discussion - One company is from the United States
Question # 00831511
Posted By:
Updated on: 09/22/2022 03:49 AM Due on: 09/22/2022
Discussion
Prior to beginning work on this discussion, you must locate and read two articles about the marketing battle between Anheuser-Busch and Budejovicky Budvar.
One company is from the United States and the other is from Europe. Discuss the difficulties that both faced in operating in international markets. How might leadership from both companies been able to avoid some of the difficulties that you discovered? Discuss two lessons that you learned from the articles about entering your business into international markets.
-
Rating:
/5
Solution: Discussion - One company is from the United States