Discuss Customer Value Proposition

Discuss Customer Value Proposition
Resources

• Read: Chapters 1, 2, 3, & 4 in the textbook will provide if needed 
• Watch: The External Environment and Management
  In an initial discussion forum post, describe the key elements of a customer value proposition. Next, explain how a compelling value proposition might include points of parity as well as points of difference. Ensure the following points are addressed.
• Definition of Customer Value Proposition (CVP)
• Know the benefits and value that CVP provides for businesses
• Explain how a marketing manager uses CVP with today’s business standards