Contemporary Sports Marketing Issues

Contemporary Sports Marketing Issues

HimIt  is important for each of us to be aware of and understand the sport  marketing related events that are happening locally, nationally, and  globally. This assignment consists of researching sources pertaining to  local or national, or international content related to sport marketing.  

The purpose of this assignment is to:

• Increase your ability to research current issues in sport marketing.
• To increase your understanding of a particular area (of your choosing) in sport marketing.
• To be able to critically evaluate news articles regarding contemporary issues in sport marketing.

At a minimum, your one article should include the following sections, using a subtitle for each section:

Topic Summary

• In your own words, please provide the name of the article, the publication source, and summarize the content of the article.

Topic Analysis

• How does the article relate to sport marketing?
• What are the positions held by the people mentioned in the article?
• How do you feel about this event/issue?
• How does or how could this event affect you?
• Can  you detect any author bias within the article? In other words, does it  appear the author has an agenda? Please explain and use quotes if  necessary.

Impact

• Why is this event of significance? Why should you or I care?
• Could this event be part of a larger issue? Explain how it fits.