Strayer JWI540 Assignment 3: IKEA Revisited

Assignment 3: IKEA Revisited Due Week 7, Day 7 (Weight: 12%) The following are specific course learning outcomes associated with this assignment: ? Understand critical success factors in achieving strategic objectives. ? Apply a variety of qualitative and quantitative business analysis techniques. ? Use technology and information resources to research issues in business strategy. ? Write clearly and communicate effectively about business strategy using proper writing mechanics and appropriate media.

Write a 3-5 page paper in which you do the following:

1. Discuss the most likely IKEA core competency, how you would test whether this is truly a core competency, and the steps you would recommend that IKEA take if it isn’t.

2. Compose a 1-2 page memo to advise a company that is entering into a strategic alliance what it must do to increase the chances of success. Address at least three issues the company will likely face