Marketing dashboard is a comprehensive system providing managers

31.

There is a danger in the use of dashboards that the company becomes too focused on tactical measures that may overshadow ____________.

32.

There are times when marketers forget that marketing is not just a department and they fail to market the dashboard to __________.

33.

The dashboard provides insight into the execution of critical business processes required to deliver on the _______________.

34.

The dashboard for Apple Computers should be able to provide a read of ____________.

35.

If a low-risk marketing program has a return on marketing investment (ROMI) of 4.0, this means that any marketing program must generate at a minimum $4 in revenue for every _____ in marketing expenditure.

36.

When your boss, Fernando, says that you need a ROMI of 5.0, he is describing the __________ for the marketing investment.

37.

While many firms "talk the talk" about marketing as an investment and not _____________, marketing expenditures are not treated as an investment in a company's accounting system.

38.

One of the problems with ROMI is that it often focuses on __________ rather than looking at the effects or changes in brand equity.

39.

Market share can be defined in terms of either _____________.

40.

Unit Market Share (%) = Unit Sales (#) divided by ___________.