Due to improved distribution, better communication tools

71.

__________ is not a product issue for international product marketers.

72.

When Coca-Cola introduced Diet Coke in Japan, sales were poor because Japanese women don't like the concept of dieting and associate "diet" with sickness. Sales improved when the name was changed to Coke Light. This illustrates a problem with ______________.

73.

When Ford Motor Co. introduced the Nova model in Mexico, it faced certain ridicule because "No va" in Spanish means "It doesn't go." Oops! This illustrates a problem with __________________.

74.

Ask your friends which country produces the best perfume and most likely the answer will be "France." This shows the issue that international consumer marketers face of _________.

75.

Tyrone wants to get his girlfriend an impressive gift of chocolates for Valentine's Day. He chooses candy that was made in Belgium. This is an example of how consumers respond to ____________.

76.

The use of local distribution networks is identified in the channel factor of ___________.

77.

The issue of initial investment in creating a channel and the cost of then maintaining it is identified in the channel strategy of ___________.

78.

The most well established local distributors might already have relationships with competitors. This problem for new market entrants would be identified in the channel strategy of ___________.

79.

Aligning the firm's philosophy with that of a potential channel partner would be identified in the channel strategy of ___________.

80.

All but the most accomplished global marketers rely on local distribution networks in foreign markets. It is very expensive to build the company's own distribution network. This issue would be identified in the channel strategy of ___________.