Due to improved distribution, better communication tools

51.

NAFTA is a market zone that eliminates tariffs between the United States and _______.

52.

A marketing manager must evaluate global market opportunities that will allow the firm to utilize its strengths and minimize its weaknesses. A firm must be particularly strong in ___________ to succeed in expanding to global markets.

53.

___________ is the most common method for entering foreign markets and accounts for ________ of all global economic activity.

54.

_____________ represent the exporting firm in foreign markets. They are the face of the company through servicing customers, selling products, and taking payment. They often take title to goods and resell them.

55.

A technology or high-end industrial product company is most likely to use a(n) ______ in foreign markets because customers expect the expertise of highly trained, accessible personnel.

56.

Advantages to licensing as a market entry strategy do not include ___________.

57.

_________ is not an advantage to franchising as a market entry strategy.

58.

The ___________ industry best illustrates the power of strategic alliances.

59.

Herbie recently read that Crane Airways of Japan, Kestral Airlines of Germany, Heron Air of Australia, and Egret Airways of India have code sharing, which allow passengers to fly on any of the airlines, share frequent flyer miles, and give each other logistical support. Herbie had just learned in his Global Marketing class that this arrangement is known as a _________.

60.

Shade Tree Auto Parts Co. wants to enter the Russian market. Russian law prevents foreign entities from owning a majority position in a company there. The best method of entry for Shade Tree is _________.