Chapter 7 Finding and Evaluating Business Information

21) Which of the following statements is NOT true?

A) Primary sources provide raw data.

B) Primary sources include surveys and interviews.

C) Primary sources include texts written by the subjects you are evaluating.

D) Primary sources are either qualitative or quantitative.

E) Primary sources include research reports written by the researchers themselves.

22) The last step before beginning your research is to ________.

A) identify audience concerns and needs

B) develop a work plan

C) define research activities

D) analyze the research question and topic

E) establish scope of the research

23) The work plan ______.

A) is created before you establish the scope of your research

B) involves setting the limitations of your research

C) must not be modified as you find alternative solutions to your problem

D) does not need to be organized sequentially by due date

E) should not include space for recording results

24) To be an efficient researcher you need to do all of the following EXCEPT

A) evaluate your sources for credibility

B) use a library or bookseller to find relevant books

C) use only Google for web-related content

D) follow leads in good sources

E) use an online database or index to find articles from print publications

25) Ali's boss asks him to track down some books for their team's research project that can be consulted without purchase. Of the following, which would be the most likely place Ali should look?

A) Amazon.com

B) New York Times index

C) Yahoo Finance

D) University of Michigan Mirlyn

E) Borders.com

26) In your research you consult Thomson One Banker, IBIS World, and Yahoo Finance. This means that you are searching through ________.

A) the web

B) libraries' paper holdings

C) books available for purchase

D) abstracts of articles available at a particular library

E) corporate and industry research reports

27) Searching through which of the following would likely yield the narrowest search results?

A) Lexis/Nexis

B) Standard and Poor's

C) New York Times Index

D) Hoover's

E) Ebsco Business Source Premier

28) When you type into a basic search engine like Google, Bing, or Yahoo, the sites that appear at the top or on the side of the results page are usually ________.

A) those that are most frequently accessed

B) those whose organizations have paid to be featured in the results

C) those that most closely match your search terms

D) those that are least relevant to your search

E) those that you have visited before

29) You enter the phrase flex time schedule into Google and get about 313,000 results. Trying your search again, this time with quotation marks around your phrase, and entering "flex time schedule" ________.

A) should not be done if you need an exact match

B) will likely dramatically increase the number of results

C) will result in a list of resources including that identical phrase

D) will yield results that include any of those three words anywhere on the page

E) will reduce the number of results by excluding words from your search

30) Putting quotation marks around the search phrase you enter in a search engine should likely ________.

A) yield fewer results, which will be more relevant to your search phrase

B) yield fewer results, which will be less relevant to your search phrase

C) yield more results, which will be more relevant to your search phrase

D) yield more results, which will be less relevant to your search phrase

E! have no effect whatsoever on the number or relevancy of results