strayer university mkt100 week 5 quiz 3

Students from marketing research class collect data from three areas on campus. When they analyze their data the responses are very similar. The students can state they achieved which of the following?

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An informed guess or assumption about a certain problem or set of circumstances is known as

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Data that are observed or collected directly from respondents are called

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____ that are either accepted or rejected become the primary conclusions of a marketing research study.

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Marketers often begin the data collection phase of a research project by gathering secondary data. This type of information may come from both ____ and ____ sources.

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Research that is conducted to clarify the characteristics of certain phenomena to solve a particular problem is called ____ research.

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When a market researcher is using ethnographic techniques, he or she is engaging in

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Corporate executives often prefer marketing research findings to be put into a report

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Quota sampling is most commonly used in

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The real value of marketing research to the organization can best be measured by

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The three most commonly used psychographic segmentation variables are

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Retail-site location analyses, unique product offerings, and special advertising campaigns are all examples of the use of

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Any group of people who, as individuals or as organizations, have needs for products in a product class and who have the ability, willingness, and authority to buy such products is a(n)

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Individuals, groups, or organizations with one or more similar characteristics that cause them to have similar product needs are classified as

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When marketing research shows that a group of people does not desire a particular product, the people in that group

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Alpine Ski Shops U.S, is looking for new markets. Since their market is based mainly on access to snow, they would most likely use which base for segmentation?

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The division of a market according to what benefits consumers want from the product is called ____ segmentation.

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Company sales forecasts are least likely to be based on

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To find a target market, a firm can use the

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Which of the following variables would most likely be used to segment a business market?

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Changes in an individual's thought processes and behavior caused by information and experience is called

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The three most widely recognized types of consumer problem solving are:

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Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

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An unplanned buying behavior resulting from a powerful urge to buy something immediately is called

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In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called

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Cognitive, affective, and behavioral are the three major components of

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Routinized response behavior is what a consumer does when

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Changing people's attitudes toward a firm and its marketing program is

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During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?

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Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

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