Saint mba565 quiz 2

1. Which of the following would be the best illustration of a subculture? (Points : 5) A religion
A group of close friends
Your university
A fraternity or sorority
Your occupation

Question 2. 2. The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________. (Points : 5) problem recognition information search social interaction purchase decision postpurchase behavior

Question 3. 3. All of the following are CRM imperatives EXCEPT ________. (Points : 5) acquiring the right customer crafting the right value proposition instituting the best processes motivating employees learning to make profits through marginal customers

Question 4. 4. A child growing up in the United States is exposed to all of the following values EXCEPT ________. (Points : 5) achievement and success activity efficiency and practicality the importance of the group in daily life freedom

Question 5. 5. Amy and Jack were loyal customers of GreenFoods, a local grocery store. However, after a couple of incidents where they had to return products that were stale and out of date, the couple decided to try out VeggiesNmore, a chain store that recently opened in town. Both Amy and Jack must move through each stage in the marketing funnel before becoming loyal customers. Jack has shopped at VeggiesNmore. He was happy with the experience and thought that this could be an alternative to GreenFoods. However, he is also keen to try out other stores in the neighborhood. He is in the ________ stage of the marketing funnel as far as shopping at VeggiesNmore is concerned. (Points : 5) aware open to trial most often used nonrejecter regular user

Question 6. 6. ________ involves the use of sophisticated statistical and mathematical techniques such as cluster analysis, automatic interaction detection, predictive modeling, and neural networking. (Points : 5) Data management Data marketing Target market analysis Data accumulation Datamining

Question 7. 7. The 20-80 rule reflects the idea that ________. (Points : 5) the top 20% of customers often generate 80% of the company's profits the top 20% of customers are highly satisfied and 80% of customers will recommend the company to a friend 20% of customers are unprofitable, and 80% make up a company's profits 20% of the company's profits are generated by the top 80% of customers any new product offering will be accepted by 20% of the customers immediately, but 80% of the customers will be up for grabs throughout the product's life cycle

Question 8. 8. Anne prefers Yoplait strawberry yogurt over other brands. When she decides to try a different flavor, she picks another Yoplait yogurt because she believes that, if the strawberry flavor is good, other Yoplait flavors must be good as well. This behavior is best described as ________. (Points : 5) discrimination associative networking generalization heuristic thinking self-actualization

Question 9. 9. CRM technology can help motivate employees by ________. (Points : 5) analyzing customer revenue and cost data to identify current and future high-value customers better targeting the company's direct marketing efforts tracking customer-service satisfaction levels aligning employee incentives and metrics developing new pricing models

Question 10. 10. Cognitive psychologists believe that memory is ________, so that once information becomes stored in memory, its strength of association decays very slowly. (Points : 5) very limited somewhat limited fluid often reflective extremely durable

Question 11. 11. All of the following would be considered to be strategies for approaching consumers who had rejected your company's model of a product for another competitive brand EXCEPT ________. (Points : 5) redesign your company's product alter beliefs about your company's brand covertly alter the qualitative data about your product alter beliefs about competitors' brands call attention to neglected attributes

Question 12. 12. ________ portrays the "whole person" interacting with his or her environment. (Points : 5) Attitude Reference group Lifestyle Culture Subculture

Question 13. 13. A(n) ________ group is one whose values or behavior an individual rejects. (Points : 5) aspirational disassociative membership primary procreational

Question 14. 14. Acquiring new customers can cost ________ times more than satisfying and retaining current customers. (Points : 5) two three five seven 10

Question 15. 15. People choose products that reflect and communicate their role and actual or desired ________ in society. (Points : 5) group status attitudes beliefs feelings

Question 16. 16. ________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. (Points : 5) Perceived usefulness Failure avoidance rate Report rating Customer-perceived value Competitors' market share rate

Question 17. 17. The ________ says people have a general tendency to attribute success to themselves and failure to external causes. (Points : 5) availability heuristic trait-role theory awareness set anchoring heuristic hedonic bias

Question 18. 18. A customer touch point in the airline industry would include an item such as ________. (Points : 5) reservations mechanics' ability to service the airplanes ease of access to the airport the value of air travel versus surface transportation competency of a travel agent

Question 19. 19. With the ________ heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes. (Points : 5) conjunctive lexicographic elimination-by-aspects primary secondary

Question 20. 20. In the modern customer-oriented organizational chart, which of the following is considered to be at the top of the organizational pyramid? (Points : 5) Sales The president Front-line people Customers Middle management