Saint mba565 quiz 2

Question # 00003051 Posted By: neil2103 Updated on: 10/31/2013 02:25 PM Due on: 10/31/2013
Subject Marketing Topic Marketing Tutorials:
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1. Which of the following would be the best illustration of a subculture? (Points : 5)

Question 2. 2. The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________. (Points : 5)

Question 3. 3. All of the following are CRM imperatives EXCEPT ________. (Points : 5)

Question 4. 4. A child growing up in the United States is exposed to all of the following values EXCEPT ________. (Points : 5)

Question 5. 5. Amy and Jack were loyal customers of GreenFoods, a local grocery store. However, after a couple of incidents where they had to return products that were stale and out of date, the couple decided to try out VeggiesNmore, a chain store that recently opened in town. Both Amy and Jack must move through each stage in the marketing funnel before becoming loyal customers.

Jack has shopped at VeggiesNmore. He was happy with the experience and thought that this could be an alternative to GreenFoods. However, he is also keen to try out other stores in the neighborhood. He is in the ________ stage of the marketing funnel as far as shopping at VeggiesNmore is concerned. (Points : 5)

Question 6. 6. ________ involves the use of sophisticated statistical and mathematical techniques such as cluster analysis, automatic interaction detection, predictive modeling, and neural networking. (Points : 5)

Question 7. 7. The 20-80 rule reflects the idea that ________. (Points : 5)

Question 8. 8. Anne prefers Yoplait strawberry yogurt over other brands. When she decides to try a different flavor, she picks another Yoplait yogurt because she believes that, if the strawberry flavor is good, other Yoplait flavors must be good as well. This behavior is best described as ________. (Points : 5)

Question 9. 9. CRM technology can help motivate employees by ________. (Points : 5)

Question 10. 10. Cognitive psychologists believe that memory is ________, so that once information becomes stored in memory, its strength of association decays very slowly. (Points : 5)

Question 11. 11. All of the following would be considered to be strategies for approaching consumers who had rejected your company's model of a product for another competitive brand EXCEPT ________. (Points : 5)

Question 12. 12. ________ portrays the "whole person" interacting with his or her environment. (Points : 5)

Question 13. 13. A(n) ________ group is one whose values or behavior an individual rejects. (Points : 5)

Question 14. 14. Acquiring new customers can cost ________ times more than satisfying and retaining current customers. (Points : 5)

Question 15. 15. People choose products that reflect and communicate their role and actual or desired ________ in society. (Points : 5)

Question 16. 16. ________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. (Points : 5)

Question 17. 17. The ________ says people have a general tendency to attribute success to themselves and failure to external causes. (Points : 5)

Question 18. 18. A customer touch point in the airline industry would include an item such as ________. (Points : 5)

Question 19. 19. With the ________ heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes. (Points : 5)

Question 20. 20. In the modern customer-oriented organizational chart, which of the following is considered to be at the top of the organizational pyramid? (Points : 5)

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  1. Tutorial # 00002866 Posted By: neil2103 Posted on: 10/31/2013 02:54 PM
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