Need 4 Marketing Questions Answered
Question # 00003118
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Updated on: 11/03/2013 08:20 AM Due on: 11/08/2013

1. Discuss the difference between the predicted, measured, and actual audiences.
2. Discuss the importance of VALS 2 for market segmentation in the United States. Why isn’t it appropriate for use in other countries?
3. Compare print and broadcast advertising for entertainment brands. Which is best for local coverage? Has the largest frequency? The largest reach? The shortest production time? Lowest CPM?
4. Discuss the role of tie-ins and merchandising for generating film revenue.

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Solution: 4 Marketing Questions Answered