Saint Leo MBA 565 module 6 quiz 5

Question # 00004313 Posted By: vikas Updated on: 12/01/2013 07:34 PM Due on: 12/31/2013
Subject Marketing Topic Marketing Tutorials:
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Question 1.1.The three major considerations in price setting are: costs set the floor price; ________; and customers' assessment of unique features establishes the price ceiling. (Points : 5)

Question 2.2.In deciding on the method or means of transportation, shippers consider such criteria as speed, frequency, ________, capability, availability, traceability, and costs. (Points : 5)

Question 3.3.________ involves planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use, to meet customer requirements at a profit. (Points : 5)

Question 4.4.One of the advantages of corporate retailing is that corporate retail organizations achieve economies of scale, greater purchasing power, and ________. (Points : 5)

Question 5.5.A ________ channel consists of a manufacturer selling directly to the final customer. (Points : 5)

Question 6.6.With ________, the company does not need to worry about too many outlets; it can gain adequate market coverage with more control and less cost that intensive distribution. (Points : 5)

Question 7.7.In one type of ________, the auctioneer announces a high price for a product and then slowly decreases the price until a bidder accepts the price. (Points : 5)

Question 8.8.A ________ strategy involves the manufacturer using its sales force and trade promotion money to induce intermediaries to carry, promote, and sell the product to end users. (Points : 5)

Question 9.9.The most elementary pricing method is to add a standard ________ to the product's cost. (Points : 5)

Question 10.10.The five types of power available to the producer to elicit cooperation from channel members includes all of the following EXCEPT ________ power. (Points : 5)

Question 11.11.Regarding distribution systems, one of the most difficult decision that a firm must make at some time involves ________ the channel strategy. (Points : 5)

Question 12.12.The question regarding the various channel functions is not whether or not they need to be performed but who is to perform them. All channel functions have three things in common. Which of the following is NOT one of these channel functions? (Points : 5)

Question 13.13.In competitive markets with low entry barriers, the optimal channel structure will inevitably ________ over time. (Points : 5)

Question 14.14.________ is the cornerstone of all discount operations. (Points : 5)

Question 15.15.Integrated logistics systems (ILS) involves materials management, ________, and physical distribution, aided by information technology. (Points : 5)

Question 16.16.________ are companies that have launched a Web site without any previous existence as a firm. (Points : 5)

Question 17.17.The three elements of the services mix for retailers includes ________. (Points : 5)

Question 18.18.________ describes company efforts to inform buyers, communicate, promote, and sell its products and services over the Internet. (Points : 5)

Question 19.19.________ exists when the manufacturer has established two or more channels that sell to the same market. (Points : 5)

Question 20.20.Traditional brick-and-mortar retailers are responding to the growth of e-commerce by providing and emphasizing ________ as a strong differentiator. (Points : 5)

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  1. Tutorial # 00004108 Posted By: vikas Posted on: 12/01/2013 08:21 PM
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