general business data bank

Question # 00003618 Posted By: spqr Updated on: 11/16/2013 01:32 PM Due on: 11/30/2013
Subject Marketing Topic Marketing Tutorials:
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281.

A good share of total U.S. wholesale sales are made by manufacturers' sales branches because:


A.

they are well-managed.

B.

branches are usually placed in the best market areas.

C.

costs are lower because some marketing functions are eliminated.

D.

about half of all wholesale businesses are owned by manufacturers.

E.

All of these are good reasons.

282.

A producer has a few territories where many big customers are concentrated, but most of its target customers are spread all over the country.


A.

The company should use manufacturers' agents in the best territories and sales branches in the others, since good agents won't work in the smaller territories.

B.

The company should use sales branches everywhere, since it will cost more to use manufacturers' agents.

C.

The company will probably have to rely only on manufacturers' agents, since they will only be willing to take the widely scattered markets if they can have the good territories too.

D.

The company should use sales branches in the concentrated territories and manufacturers' agents in the others--assuming the concentrated territories are large enough to support sales branches.

E.

All of these are good alternatives.

283.

The main difference between merchant wholesalers and other wholesalers is that they:


A.

are more aggressive at selling than agent wholesalers.

B.

offer fewer wholesaling functions.

C.

have the lowest operating expenses as a percent of sales.

D.

own (take title to) the products they handle.

E.

are willing to perform retailing functions also.

284.

Merchant wholesalers


A.

own the products they sell.

B.

often specialize by certain types of products or customers.

C.

take title to the products they are selling for some period before selling to customers.

D.

constitute almost 85 percent of the wholesaling establishments in the United States.

E.

all of these alternatives are correct for merchant wholesalers.

285.

The two basic types of merchant wholesalers are:


A.

single-line and limited function.

B.

agents and merchants.

C.

service and general line.

D.

service and limited function.

E.

single-line and general line.

286.

_____ are merchant wholesalers that provide all the wholesaling functions.


A.

Cash-and-carry wholesalers

B.

Service wholesalers

C.

Limited-function wholesalers

D.

Drop-shippers

E.

Catalog wholesalers

287.

Which of the following is not a type of service wholesaler?


A.

General merchandise

B.

Cash-and-carry

C.

Specialty

D.

Single-line

E.

General-line

288.

Which of the following is NOT a full-service merchant wholesaler?


A.

Broker

B.

Single-line wholesaler

C.

General-line wholesaler

D.

General merchandise wholesaler

E.

Specialty wholesaler

289.

Sierra Plumbing, Inc. buys plumbing supplies, pipes, and tools from different manufacturers and resells them to construction companies. Sierra is MOST LIKELY:


A.

a rack jobber.

B.

a service (merchant) wholesaler.

C.

a drop-shipper.

D.

an agent wholesaler.

E.

a manufacturers' agent.

290.

____________ wholesalers are service wholesalers that carry a wide variety of nonperishable items.


A.

General merchandise

B.

Limited-function

C.

General-line

D.

Specialty

E.

Drop-shipper

291.

Compared to specialty wholesalers, general merchandise wholesalers handle:


A.

a narrower line--or perhaps only a specific line of merchandise.

B.

almost no physical products.

C.

a very narrow assortment of products.

D.

products they do not own, while specialty wholesalers do own them.

E.

a broader variety of products.

292.

C.D. Jamison Co. is a wholesaler in Norfolk, Virginia. It carries a wide variety of merchandise from various producers - everything from bar soap and shampoo to cameras and stereo equipment - that is sold in retail stores on U.S. Navy bases and Navy ships. C.D. Jamison owns the products it resells and provides all the wholesaling functions. C.D. Jamison is a(n):


A.

Manufacturer sales branch.

B.

Agent wholesaler.

C.

Single-line wholesaler.

D.

Specialty wholesaler.

E.

General merchandise wholesaler.

293.

A full-service wholesaler in Santa Fe takes title to the products it stocks--a full line of home repair products for independent hardware stores. This wholesaler is a:


A.

selling agent.

B.

broker.

C.

specialty wholesaler.

D.

rack jobber.

E.

single-line wholesaler.

294.

McGovern's Supply stocks electronic repair parts and related supplies and tools from various producers. McGovern's sells primarily to small TV and electronic repair shops throughout the country that only want to order one or two items at a time. Orders are usually shipped out on UPS trucks. It appears that McGovern's is a


A.

single-line wholesaler.

B.

manufacturers' agent.

C.

drop-shipper.

D.

truck wholesaler.

E.

rack jobber.

295.

General-line wholesalers are wholesalers that


A.

carry a very narrow range of products and offer more information and service than other service wholesalers.

B.

carry a wide variety of nonperishable items.

C.

operate like service wholesalers except that the customer must pay cash.

D.

provide only some wholesaling functions.

E.

carry a narrower line of merchandise than general merchandise wholesalers.

296.

Which of the following is an example of a service merchant wholesaler?


A.

Drop-shipper

B.

Specialty wholesaler

C.

Catalog wholesaler

D.

Auction company

E.

Personal shopper

297.

Identify the wholesaler type that carries a very narrow range of products, but offers more information and service than other service wholesalers.


A.

General merchandise

B.

Limited-function

C.

General-line

D.

Specialty

E.

Catalog

298.

A wholesaler that carries only health foods instead of a full line of groceries is a


A.

general merchandise wholesaler.

B.

limited-function wholesaler.

C.

general-line wholesaler.

D.

cash-and-carry wholesaler.

E.

specialty wholesaler.

299.

A full-service wholesaler in Madrid takes title to the "oriental foods" she sells to supermarkets, gourmet shops, and restaurants. This wholesaler is a:


A.

manufacturers' agent.

B.

specialty wholesaler.

C.

selling agent.

D.

single-line wholesaler.

E.

general merchandise wholesaler.

300.

A manufacturer of which of the following product lines would be most likely to use a specialty wholesaler?


A.

Electric appliances

B.

Hardware items

C.

Lumber

D.

Plastic materials

E.

Industrial cleaning supplies

301.

Which of the following is NOT a limited function merchant wholesaler?


A.

A truck wholesaler

B.

A general-line wholesaler

C.

A rack jobber

D.

A drop-shipper

E.

A catalog wholesaler

302.

Which of the following is NOT a type of limited-function wholesaler?


A.

Specialty wholesaler

B.

Catalog wholesaler

C.

Truck wholesaler

D.

Drop-shipper

E.

Cash-and-carry wholesaler

303.

Limited-function wholesalers:


A.

usually cost more than single-line wholesalers.

B.

include manufacturers' agents.

C.

own (take title to) the products they sell.

D.

usually cost more than specialty wholesalers.

E.

All of these alternatives are correct for limited-function wholesalers.

304.

Which of the following is an example of a limited-function merchant wholesaler?


A.

Cash-and-carry wholesaler

B.

Broker

C.

Mill supply house

D.

General-line wholesaler

E.

Specialty wholesaler

305.

A cash-and-carry wholesaler does NOT:


A.

store inventory.

B.

anticipate his customers' needs.

C.

take title to the products he sells.

D.

grant credit.

E.

stock the products he sells.

306.

In the United States, warehouse clubs such as Sam's and Costco serve business customers as:


A.

Rack jobbers.

B.

Cash-and-carry wholesalers.

C.

Truck wholesalers.

D.

Specialty wholesalers.

E.

Manufacturers' agents.

307.

A drop-shipper is an example of a(n)


A.

limited-function merchant wholesaler.

B.

service merchant wholesaler.

C.

agent wholesaler.

D.

producer.

E.

manufacturer's agent.

308.

__________ are a type of limited-function wholesaler that owns products they sell, but do not actually handle, stock, or deliver them.


A.

Rack jobbers

B.

Catalog wholesalers

C.

Drop-shippers

D.

Truck wholesalers

E.

Cash-and-carry wholesalers

309.

Drop-shippers:


A.

have high operating costs because they do transporting and storing.

B.

do not stock the products they sell.

C.

do not take title to the products they sell.

D.

do not emphasize selling.

E.

do not anticipate their customers' needs.

310.

Which of the following wholesalers do NOT carry stocks for their customers?


A.

Specialty wholesalers

B.

Drop-shippers

C.

Cash-and-carry wholesalers

D.

Single-line wholesalers

E.

Catalog wholesalers

311.

Drop-shippers:


A.

are used because it is cheaper for producers to ship to them by rail and let the drop-shipper drop the products off at local retailers with small trucks.

B.

never take title to the products they sell.

C.

typically sell large shipments, e.g., rail carloads.

D.

have very high operating expenses.

E.

are full-service merchant wholesalers.

312.

Which of the following products is most likely to be sold by a drop-shipper?


A.

Skis

B.

Toothpaste

C.

Greeting cards

D.

Printing supplies

E.

Coal

313.

Andy Cole sells fiberglass resins and fiberglass wire to the many small sailboat manufacturers in southern California. He takes title to the products but does not handle them. Instead, the resins are shipped in 50 gallon barrels directly from the producer to the sailboat manufacturers. Cole is a:


A.

selling agent.

B.

cash-and-carry wholesaler.

C.

manufacturers' agent.

D.

specialty wholesaler.

E.

drop-shipper.

314.

Truck wholesalers:


A.

usually sell perishable products that other wholesalers prefer not to carry.

B.

don't own the products they sell.

C.

usually sell in large quantities, e.g., truckloads.

D.

don't stock the products they sell.

E.

None of these alternatives is correct for truck wholesalers.

315.

The biggest advantage of this limited-function wholesaler is that they promptly deliver perishable products that regular wholesalers prefer not to carry.


A.

Catalog wholesalers

B.

Rack jobbers

C.

Truck wholesalers

D.

Drop-shippers

E.

Specialty wholesalers

316.

Which of the following is a limited-function merchant wholesaler?


A.

An auction company

B.

A broker

C.

A manufacturers' agent

D.

A general-line wholesaler

E.

A rack jobber

317.

A rack jobber is an example of


A.

limited-function merchant wholesaler.

B.

service merchant wholesaler.

C.

agent wholesaler.

D.

producer.

E.

personal shopper.

318.

Rack jobbers


A.

specialize in hard-to-handle assortments of products that a retailer does not want to manage.

B.

own the products they sell but they do not actually handle, stock, or deliver them.

C.

promptly deliver perishable products that regular wholesalers prefer not to carry.

D.

sell out of catalogs that may be distributed widely to smaller industrial customers or retailers.

E.

are basically manufacturers' agents who specialize in international trade.

319.

Rack jobbers:


A.

don't own the products they sell.

B.

apply their knowledge of the local market to many stores.

C.

are full service merchant wholesalers.

D.

are different from most wholesalers because they specialize in giving small retailers long-term credit.

E.

All of these are correct for rack jobbers.

320.

A grocery store or mass-merchandiser might rely on a _____ to decide which paperback books or magazines it sells.


A.

catalog wholesaler

B.

rack jobber

C.

truck wholesaler

D.

drop-shipper

E.

specialty wholesaler

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