question_key3_6Dec_2nd

31. The Mont Blanc Company plans to export expensive consumer gift items to Germany. The
best overall economic measure of market potential would be Germany's
a) gross domestic product.
b) gross domestic product per capita.
c) gross national product.
d) balance of trade.
e) unemployment rate.
32. Caterpillar would like to better understand factors that would affect its ability to market
construction equipment in various countries. Which of the following forces determine how trade
barriers affect Caterpillar's marketing efforts?
a) Political and legal
b) Interpersonal
c) Social
d) Technological
e) Industrial
33. Special interest groups and regulatory bodies are ______ forces that must be taken into
account in international marketing.
a) socioeconomic
b) technological
c) economic
d) social and ethical
e) political and legal
34. Select the true statement.
a) Legislation regulating marketing in many foreign countries is being eased.
b) A government's attitude toward cooperation with importers has little impact on marketing
to that country.
c) Refusing to give payoffs and bribes in some foreign countries may put a marketer at a
competitive disadvantage.
d) Bribes and payoffs are considered unethical in all countries and cultures.
e) Bribes and payoffs are supported by U.S. trade policies under certain conditions.
35. The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S. firms to
a) attempt to make large payments or bribes to influence policy decisions of foreign
governments.
b) offer foreign businesses any type of incentive for purchasing their company's products and
services.
c) change their ethical standards when dealing with foreign firms.
d) give even small tips or gifts in countries where such gifts are customary business practices.
e) introduce any type of corruption into foreign businesses that have higher ethical standards
than those of the U.S. firm.
36. If a certain country considered handshakes in business transactions to be taboo and
preferred to use nodding, this would be an example of differences in _____ forces.
a) cultural
b) political
c) economic
d) technological
e) regulatory
37. When products are introduced into one nation from another, acceptance is far more likely
a) if prices are set very low.
b) when bribes are paid to local officials to aid distribution.
c) if there are similarities between the two cultures.
d) if packaging is adjusted to match local preferences.
e) when retailers are given incentives to push the products.
38. Marketers of computer software, music CDs, and books are particularly affected by cultural
differences in
a) socioeconomic status of citizens.
b) advances in technology.
c) differences in cross-cultural exchange behavior.
d) ethical codes of conduct for businesses.
e) standards regarding intellectual property.
39. Many companies choose to standardize their _____ across national boundaries to maintain
a consistent and well-integrated corporate culture.
a) technology
b) ethical behavior
c) language
d) dress code
e) products
40. In many developing countries around the world, technology is enabling opportunities to
“leapfrog” existing technology. What does this mean?
a) These countries are able to forgo current technological advances in order to wait for even
better technology to be developed.
b) More advanced technology is reaching these countries even though they lack technological
infrastructures.
c) Technological advances are often offered at prices considerably lower than in well-developed countries.
d) The technology in developing countries is rapidly surpassing the technology in well-developed countries.
e) The existing technological infrastructures in these countries are rapidly being replaced by
newer, more advanced technology.
41. The unconscious reference to one's own cultural values, experiences, and knowledge when
encountering new and different cultures is known as
a) the “when-in-Rome” approach.
b) the Fraedrich Principle.
c) cultural relativism.
d) the self-reference principle.
e) the self-reference criterion.
42. ____ refers to the idea that morality varies from one culture to another and that business
practices are therefore differentially defined as right or wrong by particular cultures.
a) The self-reference criterion
b) Global ethics
c) Economic relativism
d) Cultural relativism
e) Moral relativism
43. Maquiladoras are
a) exchange controls from central banks in Latin American countries.
b) production facilities in north-central Mexican states.
c) import-export agents of the Mexican government.
d) global marketing programs established in Latin American countries.
e) freight forwarders from Mexico.
44. The agreement between the United States, Canada, and Mexico that merges these three
countries into one marketplace is called
a) EU.
b) MERCOSUR.
c) APEC.
d) NAFTA.
e) GATT.
45. Walmart is currently expanding its stores into Canada and Mexico. This expansion is being
facilitated by the
a) European Union.
b) North American Free Trade Agreement.
c) Pacific Rim Unification Act.
d) International Retail Alliance Association.
e) Latin American Free Trade Association.
46. One of the effects of NAFTA is the simplification of country-of-origin rules. This will likely
hinder the international trade activities of
a) Canada.
b) Japan.
c) Brazil.
d) Cuba.
e) Panama.
47. Which of the following is not true of NAFTA?
a) The agreement has a long adjustment phase-in time period.
b) Increased competition should lead to a more efficient market.
c) It will provide additional opportunities for the United States in long-term affiliations with
other countries in the Western hemisphere.
d) It is controversial.
e) Business licensing requirements have been increased.
48. Which of the following is true about NAFTA?
a) It remains politically controversial.
b) It will increase the total output of goods and services to foreign markets.
c) It will decrease the total number of jobs in the United States.
d) It eliminated all tariffs on goods traded between the United States, Canada, and Mexico.
e) It will reduce the number of illegal aliens in the United States.
49. Another name for the European Union is
a) the Common Market.
b) the European Market.
c) the Euro.
d) NAFTA.
e) AECO.
50. The unification of Europe through the European Union (EU)
a) produced the largest single market in the world.
b) calls for greater customization of products and attention to regulations and restrictions of
European countries.
c) means that members of the EU have become more heterogeneous in their needs and wants.
d) required the countries to be segmented into many different markets.
e) permits virtually free trade among the member nations of the EU.
51. The exchange rates of several European countries are linked together to a common
currency, the
a) lira.
b) euro.
c) dollar.
d) peso.
e) ropea.
52. Johnston Chemicals' president is very excited about the possibility of the firm's British
subsidiary having access to customers in the entire EU. He realizes that it will be some time before
this area truly becomes one market, primarily because of differences in which of the following?
a) Available advertising media
b) Cultural factors
c) Legal challenges
d) Technological advances
e) Economic environmental factors
53. The trade alliance that includes Brazil, Argentina, Chile, and other countries is known as
a) OPEC.
b) APEC.
c) MERCOSUR.
d) NAFTA.
e) the Common Market.
54. Which of the following alliances/agreements is the United States not a part of?
a) NAFTA
b) APEC
c) GATT
d) WTO
e) MERCOSUR
55. The Common Market of the Southern Cone (MERCOSUR) includes countries from
a) Africa.
b) Asia.
c) Central America.
d) South America.
e) the Pacific Islands.
56. Which of the following trade alliances differs from others in its commitment to facilitating
business and its practice of allowing the private sector to participate in a wide range of activities?
a) NAFTA
b) EU
c) MERCOSUR
d) WTO
e) APEC
57. Which of the following countries has made the greatest inroads into other world markets?
a) Indonesia
b) Philippines
c) Malaysia
d) Japan
e) China
58. Many marketers claim that ____ will become the world's largest market.
a) Japan
b) the United States
c) China
d) Thailand
e) India
59. Which of the following agreements provides a forum for tariff negotiations, reducing trade
restrictions, resolution of international trade problems, and ground rules for international trade?
a) The World Trade Organization
b) The North American Free Trade Agreement
c) The Latin American Free Trade Agreement
d) The European Union Free Trade Agreement
e) The General Agreement on Tariffs and Trade
60. If a newly formed country wanted to increase its international trade and reduce worldwide
tariffs, it would most likely try to become a part of
a) NAFTA.
b) WTO.
c) MERCOSUR.
d) APEC.
e) EU.