Columbia Southern MBA 5101 Unit IV Assessment

Question 1

1.

Which of the following is NOT descriptive of the "threat of new entrants?"

Answer

		Depending on the presence of entry barriers
		Having a desire to gain market share
		Depending on the reaction of existing competitors
		Not impacting industry attractiveness

4 points

Question 2

1.

What are the key environmental trends that are judged to have a medium to high probability of occurrence and a medium to high probability of impact on the corporation?

Answer

		External strategic factors
		Scenarios
		Industry forces
		Strategic issues

4 points

Question 3

1.

Which of the following statements is TRUE concerning a corporate reputation?

Answer

		It is a widely held perception of a company by the general public.
		A good corporate reputation can be a strategic resource.
		There is a positive relationship between corporate reputation and financial performance.
		All of the above

4 points

Question 4

1.

Which of the following terms describes an industry dominated by a few large firms, all of which struggle with product differentiation?

Answer

		Multidomestic
		Consolidated
		Global
		Indigenous

4 points

Question 5

1.

When the value chains of two separate products or services share activities, such as the same marketing channels, in order to reduce costs, this is an example of:

Answer

		economies of scope.
		economies of scale.
		economies of integration.
		economies of learning.

4 points

Question 6

1.

What is the particular combination of product, place, promotion, and price?

Answer

		Marketing position
		Product life cycle
		Market segmentation
		Marketing mix

4 points

Question 7

1.

Which of the following terms refers to a formal program of gathering information on a company's competitors?

Answer

		Statistical modeling
		Competitive intelligence
		Competitive strategy
		Quantitative forecasting

4 points

Question 8

1.

Which of the following is NOT a technological breakthrough already having a significant impact on many industries?

Answer

		Growing health consciousness
		Alternative energy sources
		Genetically altered organisms
		Smart and mobile robots

4 points

Question 9

1.

What is trend extrapolation?

Answer

		The process of converting intuition and hunches into reality
		The extension of present trends into the future
		The process of asking some authorities in the area to make an "informed guess" about the future.
		The attempt to conceptualize alternative futures

4 points

Question 10

1.

Which business model is used by IBM to make money not by selling IBM products but by selling its expertise to improve their customers operations?

Answer

		Profit pyramid model
		Advertising model
		Customer solutions model
		Efficiency model

4 points

Question 11

1.

List and explain four current sociocultural trends in the U.S. that are transforming North America and the world.

Answer

30 points

Question 12

1.

In what ways may a corporation’s structure and culture be internal strengths or weaknesses? Look at your organization, and analyze its structural and cultural strengths and weaknesses. How can the weaknesses be improved?

Answer