MKTG410 Unit 2 - Individual Project

MKTG410 Unit 2 - Individual Project

Assignment Details

It is important for marketing professionals to understand the international conditions for entering a new market because it can help the company to expand globally and gain a competitive advantage.

You are a consultant to a U.S. food products company who is looking to sell its new plant-based “meat substitute” internationally in a country where vegetarian lifestyle is popular. There are several modes of entry that the company can follow to sell internationally, but it does not know which option to pursue.

Watch the following video to learn about modes of entry:

• Methods of Entering International Markets

You are to convince your client that they should sell the product in an international market by providing rationale for doing business in a foreign country.

Download this assignment template. Then, in a 3–5-page paper, respond to the following:

• What are the benefits of exporting and licensing products?
• What is the benefit of a foreign direct investment?
• What steps might you take to help your client understand the differences between exporting and licensing products and in making a foreign direct investment?
• What recommendation would you provide your client based on your rationale?