MKT Week 5 Discussion - Measuring Customer Value
Question # 00864238
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Updated on: 12/03/2024 11:04 PM Due on: 12/04/2024
MKT Diss 5
Chapter 11 Preview
Measuring Customer Value
Refer to Chapter 11:
Consider the concept of “Return on Customer” (ROC) as discussed in the chapter.
- What kind of advantages and benefits are possible for a company adopting this objective?
- How would it help a company balance the short-term and the long-term goals of the company?
- Explain how ROC different from customer lifetime value LTV?
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Solution: MKT Week 5 Discussion - Measuring Customer Value