Marketing Branding Topic 3 - Ready for the digital future

Question # 00865330 Posted By: wildcraft Updated on: 12/22/2024 08:53 PM Due on: 12/23/2024
Subject Marketing Topic Marketing Tutorials:
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Marketing Branding

TOPIC 3: Ready for the digital future?PROMPT:  Kotler et al. (2021) say: "In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness (p. 66)." Is your client using technology to improve human happiness? Again, using the product/service you selected for the written assignments, consider the following:

  1. How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? See Chapter 4 Digital Divide in Marketing 5.0  
  2. Refer to Figure 4.2, the Technology Compass. Assess your client in the six aspects of the compass Chapter 4 Digital Divide in Marketing 5.0. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions?  What changes would you recommend for the future (5-10 years)? 
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  1. Tutorial # 00860848 Posted By: wildcraft Posted on: 12/22/2024 08:53 PM
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