MK120: Selling Strategies & Content Marketing - Project 3

Write an engaging article outline

Project Description:
When writing an article or a post, you need to make it easy for people to follow your narrative. You must have a
solid structure that readers recognize so they know what to expect. For many people who skim your posts, also
make sure to include interesting subheadings to draw them into a deeper reading experience.
For Project 3, develop your own article outline. Pick a product that you know a lot about. Next, pretend that you
work at the company that makes that product and you have to write a new article for your company’s LinkedIn
page. Follow the article structure described in Chapter 4 to write your outline.

1. Write a one-paragraph introduction to your article.
2. List 5 main points that you want to make in the article.
3. Write a strong conclusion to your article.
4. Write 3 different titles that you think would be good options for your article.
Your project should be a minimum of 200 words. Submit your work to Project 3 in Moodle.

paroject 4

A post is a great way to share information, but it will be of no use if potential customers do not read your posts.
Effective content alone isn't enough to attract search engines; you need to make sure it's optimized correctly so
readers can find your posts.
For Project 4, you will write the article that you outlined in your Project 3. Review your Project 3 submission,
which already has the introduction and conclusion to your article. You would need to choose a title and write
about the 5 main points you want to make in the article. Write the article keeping SEO best practices in mind.
Once you have written your article, answer the following questions about it:
1. What's the primary keyword for your post (generally two to three words in length)?
2. What's the long-tail keyword for your post (generally five words in length)?
3. What are four different synonyms of your primary keyword used within the body of your post?
4. What's a relevant call to action you included to provide your readers with a next step?
You should have a minimum of 400 words. Submit your written blog post article and the answers to the questions
above to Project 4 in Moodle.