Conduct an external environmental analysis using general, publicly available resources.

Conduct an external environmental analysis using general, publicly available resources. When researching, identify 2-3 specific examples for each category. Add to the topic outline by addressing the following elements:

·Political/Government: Explain election results and current political mood along with the effects of government spending, policies on health care research, government regulation and enforcement of health care industry laws, and the government’s role in addressing critical societal challenges and how this affects the organization.

·Legal:  Discuss systems (laws or statuTes, regulations, administrative rulings, and court decisions) and explain how events and decisions in these areas can affect regulation, risk, reimbursement, new projects, taxes, and competitive advantage for the organization.  

·Professional/Industry: Describe the effect of positions and initiatives of professional and industry trade associations on the organization.

·Economic: Identify the current economic status at the regional, national, and global level and describe the effect on the organization.   

·Demographics: Includes gender, age, income levels, ethnicity, race, education, family size, and composition, geographic place of residence, employment status, birth rates, and life expectancies.

·Sociocultural: Describe characteristics of important people in an organization’s external environment (i.e. traditions, lifestyles, values, attitudes, beliefs, opinions, tastes, political views, and behavioral patterns, etc.). Consider people such as immediate and prospective customers, customer influencers, end users, suppliers, shareholders, government regulators, medical, general public, and other stakeholders. Include discussion about how external sociocultural factors affect services provided by the organization.

·Technology: Explain how the organization is using new technology.