It is March 6, 2020, and the Board of Directors at Fitbit Inc. has employed you

It is March 6, 2020, and the Board of Directors at Fitbit Inc. has employed you as a consultant to assess the company’s overall situation and recommend a set of actions to improve the company’s future prospects.

Please prepare a report to Fitbit Inc. that includes:

(1) an evaluation of competitive forces in the activity tracking industry,

(2) an assessment of Fitbit’s strengths, weaknesses, opportunities and threats, (

3) an evaluation of Fitbit’s financial and operating performance as displayed in case Exhibits 5 and 6, and (4) a set of action recommendations that Fitbit management should deploy to strengthen the company’s competitive position and financial performance (at minimum 3 solid recommendations). Your report should be 5-6+ pages (content only),

you should include charts, tables, and exhibits to support your analysis and recommendations in the appendix of your report. Include a cove page. It is expected that you will include enough detail in each section of this analysis that is focused on Fitbit Inc. Your report should be prepared as an Executive Summary. Your final recommendations should be specific and be clearly supported by your analysis of the company’s financial situation and current situation. Include a table of References and list all external sources used. *Keep in mind this is a report to the Board of Directors, the presentation and organization will be important and will be graded. Separate each major section of the analysis.