Discussion - CRM Systems in the Insurance Industries
Discussion: CRM Systems in the Insurance Industries
The scenario for the final project mentions that both insurance companies have customer relationship management systems (CRMs). The scenario further indicates a desire to merge all systems into a single consolidated data warehouse. Using what you have learned throughout this module, describe in a substantive manner in your initial post at least two challenges that could arise in merging two distinct CRM systems.
Also discussed How might one overcome these challenges?