Discussion - Businesses often conduct research to maximize profits

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Businesses often conduct research to maximize profits as well as to understand their competitive edge. There are a number of considerations when preparing and conducting research for a business – biases, reviewing credible sources, and ethical considerations. Throughout the research process it is important to recognize and remove personal biases in order to provide a balanced and thorough review. Another important consideration is to review and utilize sources that are reliable and provide objective information. It is also important to think about the ethics of your research. Being honest, respecting the integrity of data, and being objective help to ensure the credibility of research.

Utilizing the Internet, CTU Library, and your textbook, choose 1 example (or use one of those listed below) of unethical research in a business setting, and discuss the following: 

• Explain why research might be considered unethical.
• Share your research topic and explain ethical considerations when conducting your research.  

Examples of unethical business research: