Discussion 3 - Many marketers believe customer lifetime value

Question # 00845161 Posted By: wildcraft Updated on: 08/27/2023 07:22 PM Due on: 08/28/2023
Subject Business Topic General Business Tutorials:
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Many marketers believe "customer lifetime value" is a key metric in the CRM (Customer Relationship Management) process.  Watch the video linked below, and talk about why customer lifetime value is important?  Why do marketers care about customer lifetime value?  Specifically discuss what can be learned from that metric and other customer metrics. How can a metric tell a story well beyond the number?   


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  1. Tutorial # 00840628 Posted By: wildcraft Posted on: 08/27/2023 07:23 PM
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