UOP HCS490 Week 3 Assignment Community Mailer Latest

HCS490 Health Care Consumer - Trends and Marketing

Week 3 Assignment

Community Mailer

Additional instructions - You, as a student, know the set up in which you are going to provide information to your community based on the assignment. The assignment states "You work for your local public health department and they have asked you to create a mailer to be sent out to your community describing the state of your health care market." Therefore, the assignment has already given you your target audience (your local community), your objective (state of the health care market), the method or channel in which you are going to get your message across (two-page mailer). The two-page Community Mailer is a form of direct mail (marketing). A mailer is similar to a brochure or

some type document providing information that is mailed out to a target audience, or in this case, your community. Maybe, you have gotten a mailer from your homeowner's association or your landlord, at one point. You can do mailers with MS Word or PowerPoint. U.S. post office has information on direct mail in the Business Solution section. You can type "brochure" or "mailer" on the search button in PowerPoint or MSWord, and you can find pre-installed templates. Typing "brochure" will probably give you more options. Have fun with it, be creative.

Instructions:

The local health department is considering a new program for the county. Your supervisor has reminded you that it is important to know your consumers in order to effectively market to them. You have been tasked with creating a mailer for the new program based on research of the area. Your local public health department have asked you to create a mailer to be sent out to your community describing the state of your health care market.

Research and identify your local community or your nearby community, if needed.

Create a two-page mailer and include the following:

• Cultural demographics of your community

• Age breakdown of your community

• How the demographics and age affect your local health care market

• The major health needs of the community

• A comparison of your community to the national health care market

• Local wellness programs and their effect on health care costs

• Include recommendations for how you might market to your local community.

Cite 2 peer-reviewed, scholarly, or similar references.

Format your assignment according to APA guidelines.

Click the Assignment Files tab to submit your assignment.