strayer university mkt100 week 6 quiz 5
· 1
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product that is simply labeled with the product category is considered a Answer |
· Question 2
3 out of 3 points
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Sales start at zero and profits are negative during the ____ stage of the product life cycle. Answer |
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· Question 3
0 out of 3 points
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The development of a container and graphic design for a product is called Answer |
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· Question 4
0 out of 3 points
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Products which are relatively inexpensive and frequently purchased with minimal effort are classified as ____ products. Answer |
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· Question 5
3 out of 3 points
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An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person? Answer |
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· Question 6
3 out of 3 points
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____ packaging means that the product is packaged in line with the packaging practices associated with a particular product category. Answer |
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· Question 7
0 out of 3 points
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Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product. Answer |
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· Question 8
3 out of 3 points
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Brand ____ is a customer's favorable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand. Answer |
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· Question 9
0 out of 3 points
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The last group to adopt a new product, ____, is oriented toward the past and is suspicious of new products. Answer |
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· Question 10
0 out of 3 points
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The width of a product mix is measured by the number of product Answer |
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· Question 11
3 out of 3 points
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Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications. Answer |
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· Question 12
3 out of 3 points
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The ability of a product to provide the same level of quality over time is called Answer |
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· Question 13
0 out of 3 points
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Three major ways in which marketers engage in product differentiation are Answer |
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· Question 14
0 out of 3 points
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During which stage of new-product development does the firm consider profitability? Answer |
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· Question 15
0 out of 3 points
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A suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a(n) Answer |
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· Question 16
0 out of 3 points
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Introducing new products is risky and so is Answer |
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· Question 17
3 out of 3 points
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The three major ways to modify a product include Answer |
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· Question 18
0 out of 3 points
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Product failure is a concern of all marketers. Which of the following phases of new-product development is best able to measure this concern? Answer |
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· Question 19
3 out of 3 points
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What is the primary distinction between a line extension and a product modification? Answer |
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· Question 20
0 out of 3 points
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The main characteristic of a ____ is that customers are satisfied to the point that they use a service repeatedly over a period of time. Answer |
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Solution: strayer university mkt100 week 6 quiz 5