MBA645 - Identify the three key stakeholders

MBA 645

Complete the communication plan for the stakeholders of the organization in the course scenario. Refer to the Exemplar Communication Grid for an example of how the template can be used.

Specifically, you must address the following rubric criteria:

1. Identify the three key stakeholders (a minimum of one internal and two external groups) in the reopening of the park.
   • Internal Stakeholders
     • Employees
     • Departments
     • Management
   • External Stakeholders
     • Customers
     • Suppliers
     • Lenders
     • Communities
   • Use the Communication Grid Template to complete this step.
2. Identify and analyze the information about each stakeholder group and their need for communication. Use the Communication Grid Template to complete this step. Consider the following points:
   • Stakeholder's interest in the park’s reopening
   • Assessment of the impact on stakeholder (low, medium, or high)
   • Information and communication needs of the stakeholder
   • Communication methods to and with the stakeholder
3. Identify two crisis communication methods for communicating with stakeholders.
   • What forms of communication can be used to quickly communicate with internal stakeholder groups?
   • What forms of communication can be used to communicate with external stakeholder groups?

Guidelines for Submission

Submit a 2 page Word document, which includes your responses and the completed Communication Grid Template, using double spacing.