Activity 1&2 - Appraise the implications of current and potential trends

Hotel Trends

Activity 1

Appraise the implications of current and potential trends in the hospitality industry in Jordan, providing a range of specific examples.

· Choose 4 current trends +3 potential trends in the hospitality industry in Jordan? and assess their implications on the various hospitality sectors? giving specific examples.

Currant trends

1. Personalization of service

Future trends

1. Sustainability

· Choose any specific hospitality business in Jordan from the 5 Sector? then referring to the previous 4 current trends or any other combinations of current trends? evaluate the ability of this specific business to develop products and services to meet these current trends.

Disadvantages

Advantages

Trend

1.

2.

1

2

Add a conclusion and your opinion

 

Activity 2

Critically evaluate how external factors impact on current and potential trends and developments in the hospitality industry, using specific examples how the industry has developed in response.

· Refer to the PESTEL factors and choose 6 major trends resulting from them, 4 current and 2 potential. Then evaluate how the positive and negative elements of the PESTEL factors will impact these trends.You can build on some of the above trends that you have assessed in the previous Activity.

· Use specific examples to demonstrate how some of the related hospitality businesses have developed in response? such as brand hotel or restaurant names in Jordan.

Example

Influnce of the trend

PESTEL

The influnce:

Positive:

Negative:

1

The influnce:

Positive:

Negative:

2

The influnce:

Positive:

Negative:

3

The influnce:

Positive:

Negative:

4

The influnce:

Positive:

Negative:

5

The influnce:

Positive:

Negative:

6

· Then write your own conclusions how the changes in the external factors will affect the success and expansion of the hospitality industryin Jordan.