Kaplan MT450 Marketing Management - Unit 6 Assignment
Question # 00444050
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Updated on: 12/15/2016 11:02 PM Due on: 12/16/2016
[MT450: Marketing Management] Unit 6 Assignment
Assignment: The New Product Development Process
In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare
the following paper:
Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on
your selected product.
Checklist:
1. Describe your new product. You have many choices. It could be a classically innovative product, newcategory entry, an addition to the product line or line extension. It could even include more minor product
changes like product improvements, repositioning, or cost reductions.
2. Discuss the new product development process.
3. Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be
developed, and that the implementation be planned and executed. Implementation is often a key factor in
product failure.
4. Discuss the pricing strategy for your new product
4. You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should
include at least one illustration which can be included in the body of your paper or appendix.
Submit your Assignment to the Unit 6 Dropbox. Unit 6 Assignment Grading Rubric 40
Possible
Points Specific Paper Objectives: Assignment Checklist
(80%): Describe your new product 8 Discuss the new product and service process 8 New product launch strategy 8 Discuss your pricing strategy 8 [MT450: Marketing Management]
32
Writing Style, Grammar, APA (20%)
3 Grammar and Spelling
Paper is 3–5 pages in length and responses are
concise and direct
At least one illustration is provided 3 At least three supporting references and citations are
provided. 2
8 Total 40
Assignment: The New Product Development Process
In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare
the following paper:
Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on
your selected product.
Checklist:
1. Describe your new product. You have many choices. It could be a classically innovative product, newcategory entry, an addition to the product line or line extension. It could even include more minor product
changes like product improvements, repositioning, or cost reductions.
2. Discuss the new product development process.
3. Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be
developed, and that the implementation be planned and executed. Implementation is often a key factor in
product failure.
4. Discuss the pricing strategy for your new product
4. You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should
include at least one illustration which can be included in the body of your paper or appendix.
Submit your Assignment to the Unit 6 Dropbox. Unit 6 Assignment Grading Rubric 40
Possible
Points Specific Paper Objectives: Assignment Checklist
(80%): Describe your new product 8 Discuss the new product and service process 8 New product launch strategy 8 Discuss your pricing strategy 8 [MT450: Marketing Management]
32
Writing Style, Grammar, APA (20%)
3 Grammar and Spelling
Paper is 3–5 pages in length and responses are
concise and direct
At least one illustration is provided 3 At least three supporting references and citations are
provided. 2
8 Total 40
-
Rating:
/5
Solution: Kaplan MT450 Marketing Management - Unit 6 Assignment