Chapter 01 Consumer Behavior and Marketing Strategy

Chapter 01 Consumer Behavior and Marketing Strategy

Question # 00065176 Posted By: solutionshere Updated on: 04/27/2015 01:37 AM Due on: 05/27/2015
Subject General Questions Topic General General Questions Tutorials:
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1.

Why is China very attractive to marketers around the world?


A.

because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures

B.

Chinese consumers are very brand loyal

C.

they are the heaviest users of the Internet

D.

Chinese teens are easier to understand because they are less "trendy" than teenagers from other countries

E.

because of its massive population, rising income, and emerging youth market

2.

_____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.


A.

Marketing

B.

Consumer behavior

C.

Psychographics

D.

Demographics

E.

Psychology

3.

One primary function of Harriet's job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company's products and services to satisfy needs and the impacts that these processes have on the consumer and society. Harriet works in the field of _____.


A.

social psychology

B.

cognitive psychology

C.

management

D.

consumer behavior

E.

organizational behavior

4.

Which of the following is NOT true regarding consumer behavior?


A.

Organizations are applying theories and information about consumer behavior on a daily basis.

B.

It is often necessary to conduct research.

C.

Consumer behavior is a complex, multidimensional process.

D.

The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior.

E.

Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society.

5.

Which of the following is a key aspect regarding consumer behavior?


A.

Organizations are applying theories and information about consumer behavior on a daily basis.

B.

It is often necessary to conduct research.

C.

Consumer behavior is a complex, multidimensional process.

D.

Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society.

E.

all of the above

6.

Which of the following is NOT an application of consumer behavior?


A.

marketing strategy

B.

human resource management

C.

regulatory policy

D.

informed consumers

E.

social marketing

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    Tutorial # 00061100 Posted By: solutionshere Posted on: 04/27/2015 01:37 AM
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